Sarah Staton’s ‘I Shall Not Want’ is a playful poster. It could be classed as incomprehensible to atheists. The black and white make the line taken from the 23^rd Psalm seems to be dominant when you read or look at it. It’s possibly seen as silly to some people and trivial but the effect definitely makes you think a lot about what the phrase could mean. Staton saw the line on a building workers t-shirt and thought it was better then the ‘Nike’ logo. It’s obvious that she intentionally printed this piece as an advertisement slogan. This relates to her work often looking at production, sale and exchange of high, low and popular culture. The text includes a variety of fonts, which remind me of popular posters or popular text in the earlier part of the 21^st century which looks as if it’s a note created by cut-outs of newspaper letters or close enough to it.
This piece was part of ’Supastore’ created by Sarah Staton, a parody of department stores and playing with the idea of art. The ‘Supastore’ project branched from the nineties revival of artists’ multiples where print publishing was and could still be branded as the original multiple which is said to increase an artists work relatively cheaply. ‘Supastore’ turned into a production company which started of as a project of a print portfolio called ‘10 Supastore Supastars’, which explores the impact of modernism. Supastore also consisted of several other print artists - Anya Gallaccio, Ellen Cantor, Georgie Hopton, Simon Periton, Tim Noble and Sue Webster, and Tomato, a group of video makers. One of her other recent projects for Supastore, merged into a peripatetic shop selling works by up-and-coming contemporary, unknown and established artists including Sol Le Witt, Mile Kelley and Steve Willats. Most art work included in ‘Supastore was supposedly an experiment in populism and described as tourist trap souvenir stores’ trinket look-a-likes.